On-line Marketing & Websites for local shops
10 facebook mistakes local businesses often make
Find out if you’re making some of them…
1. Not completing your profile
You only get limited space to promote your business so make the most of it. Include your phone number, address, email, telephone, opening hours. And don’t forget to include a relevant picture as your header.
2. Being too salesy
People will stop listening to you if you only ever try to sell them stuff. Most people aren’t on facebook to be sold to. It might work in the short term, but you’ll lose in the long run.
3. Asking for likes & shares
Facebook can detect when you ask for likes & shares and will react by not showing your page to many people. They might even remove your page without warning if you do it too much. So not a good idea.
4. Posting the same message over & over
Imagine if everytime you met a friend they told you the same thing. Every time. Would you keep listening to them or switch off?
5. Not using a clear call to action
Tell your people what you want them to do. “Visit our website” “Check out our pictures” work.
6. Ignoring complaints
Don’t ignore negative feedback. react quickly and behave fairly. Sometimes mistakes happen. Ignoring complaints will make your business look lazy and uninterested.
7. Not measuring your results
Use the “Insights” tab to see how your posts are performing. Try to beat your previous week’s total impressions count.
8. Posting Irrelevant Content.
If you run a grocery business, don’t turn your page into a football results or politics discussion service (or something equally unappealing to your followers). Very occasionally, off-topic posts work, but remember that. Very occasionally.
9. Using Bad Grammar
You want to appear professional in every sense. dun’t u?
10. The Awkward Twitter Sync
Twitter & facebook are very different. Don’t be lazy and sync them as it’s very obvious. If you can’t be bothered to do both then stick to 1 and do that one well.
We’ve made part 2 to explain how you can really improve your facebook results.
UPDATE: We’ve added a new killer technique which you can put into action today and will send your facebook interactions through the roof.
Just put in your email and we’ll send it straight through.