On-line Advertising for Local Shops
On-line Advertising Guide
Advertising in media still has it’s place but the results can be very “mixed”. The distributors love to brag about how many people their publications are read by, but does it ever generate into business for us advertisers?
The internet is a very powerful tool for finding new customers. Here’s why:
1 – Cost
The cost of your advert being seen by people is miniscule compared to print adverts.
2 – You only pay for what you get
With Pay Per Click (sometimes called PPC) advertising you only pay for each visitor you attract. If people aren’t interested enough to click your advert then it’s costing you nothing to advertise.
3 – You can track how many people visit
We can record exactly how many visitors come to your website and see exactly where they come from.
4 – Timing
Potential customers search on the internet for things daily. For example, if a customer searches for “buy lamb chops” in google and you’re butcher then you’ll want to attract them to your shop – either on-line or physically. On-line advertising is amazing because it’s not scatter-gun. You’re getting their attention at the exact moment that they’re looking for your product or service.
5 – Dynamic
If you’re advert isn’t working as well as you want, or you’re overawed with customers then you can stop or edit your advert at any time.
6 – One-time Set-Up
Once you’ve set-up an advert you can leave it running indefinitely if you want to.
Facebook is even more amazing. You can target people based on gender, age, location, interests and a whole lot more besides.
On-line advertising lets you grab the customers at the exact moment their looking for the thing you sell. That’s powerful!
Get in touch and we’ll get you started.