The landscape of our supermarkets is changing fast.

Lidl, Aldi & Waitrose are the only ones gaining market share. The middle-ground is being swallowed up. Consumers are turning their backs on mediocrity. They want (perceived) high quality produce & service. Or else they want budget and are happy to sacrifice the quality of service. The mediocre middle are bricking themselves.

But these aren’t 2 different groups of consumers. Waitrose is usually within 500m of a Lidl, Aldi (or both). It’s the same consumers that use both these shops.

So where does that leave your independent business?

Will you strive to give your customers better service and better quality produce?

Or will you concentrate on competing with Tesco’s prices?



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