When you make a post on your Facebook page, not all of your followers see all of your posts in their time-line.

So…

It’s very important that Facebook posts have maximum engagement because:

  1. You don’t want to bore your followers – creating interesting posts will increase the chances of them looking at your next post
  2. The more engagement you get in your posts, the more Facebook spreads your next posts.

But… What is engagement?

Quite simply it’s someone interacting with a post in 1 of the following ways:

  1. Liking it
  2. Commenting on it
  3. Clicking it
  4. Sharing it

So your aim for every post you write should be to get as many interactions as possible.

Please think of this EVERY time you post something on facebook.

And if we can help you with anything then please get in touch.

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