In June & July 2015 marumarket carried out the UK Veg Box Survey with 1864 responders and produced a detailed report into consumer attitudes towards veg boxes.


The purpose of this market research was to assess the state of UK consumers and their attitudes to ordering fresh fruit & vegetables on line.

Key Findings

  • What the main reason is for people who don’t order a veg box
  • How big a factor is price
  • What is the biggest factor which makes people buy a veg box
  • The thing consumers most like about using a veg box delivery service.
  • Consumers preferred ways of paying.
  • If consumers are happy to pay on direct debit
  • How important it is for consumers to receive recipe suggestions with their veg boxes.

Download the report here

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